LOS ANGELES CA, JUNE 9 – Casa Noble Tequila is set to expand into Asia/Pacific region with the appointment of Liberty Lighthouse Group as the exclusive broker for the territory. “Edward (Ted) McDonnell Jr. is known for his keen business experience and strong brand building skills; he and his organization are going to be strong partners as the brand rolls out in Asia,” said Jose Hermosillo, CEO and Founder, Casa Noble Tequila.
The Liberty Lighthouse Group will initially be introducing Casa Noble to China, Macau, Hong Kong, Taiwan, Singapore, S. Korea, Micronesia & Commonwealth Northern Mariana Nations, Australia and New Zealand. Following that the group will focus on Thailand, Philippines and India.
“These countries are important for the brand – in terms of volume and placement. This is a strategic step in growing the brand as the category continues to gain share in these markets, continued Hermosillo.
Casa Noble will now be warehoused in Singapore for regional distribution with the Oceanus AP company, under the guidance of Noni Mangubat and Edward (Ted) McDonnell Jr.
A renowned boutique distillery, Casa Noble represents the pride, passion, and quality commitment of more than 200 years and over 7 generations of tequila production. The Casa Noble family of triple-distilled Organic tequilas-Crystal, Reposado, and Añejo- has a rich history that has earned them a position as one of the finest ultra premium spirits portfolios in the world. Casa Noble’s handcrafted tequilas are exported to over 23 countries worldwide and currently available in premium retail outlets, exclusive restaurants, distinguished bars and lounges, and destination hotels across 41 states in the U.S.