Liberty Lighthouse Group

Casa Noble Tequila Steps Into the Spotlight in 2012

2012-01-25T18:58:00.000-08:00

Celebrated 200-Year-Old Boutique Distillery Ready to Shine with a Year of Promotions and Events

LOS ANGELES, Jan. 24, 2012 /PRNewswire/ — Casa Noble Tequila is looking to 2012 as a year of new beginnings. With a series of promotions and events, the organic tequila company has set its eyes on new markets and campaigns for 2012. Casa Noble will see changes to its social media platforms including regular updates on the company’s Facebook and website, as well as the addition of a newsletter, previously reserved for the beverage industry, which will soon be available to fans who sign up at www.casanoble.com. Alongside these changes, Casa Noble will release a new ad campaign featuring the newest edition to the Casa Noble family, Carlos Santana. The Casa Noble mobile app – available on iPhone with the Android platform coming soon – will also get a face lift with the inclusion of cocktail recipes and featured dishes that pair with the tequila in new and innovative ways. Soon to be announced promotions around the United States will bring new eyes and fans to the long celebrated brand.

Casa Noble CEO Jose Hermosillo said, “Casa Noble has been growing exponentially, even in such a competitive market with the large multi-national companies that invest millions in advertising, and so many non-industry newcomers with deep pockets who have found the tequila business so appealing. I believe our commitment to quality and the attention to every detail is key to Casa Noble, which has made tequila fans and high quality spirit aficionados take notice.”

2011 proved to be a milestone year for Casa Noble when BusinessWeek, who previously named Casa Noble as one of the “World’s Best-Tasting Tequilas,” gave the brand’s Reposado top marks – 5/5 stars – in their December 2011 issue, putting it above all others in the taste test. Another highlight of 2011 was the addition of music icon Carlos Santana who joined the board and came on as one of the owners of the company. This exciting change to the organization allows Santana to be involved in the continued development of the brand which is already recognized as one of the finest handcrafted spirits in the world.

Hermosillo, commenting on the shared long-term commitment to the continued growth of the brand, said, “With Carlos becoming a part of the family last year, we see 2012 as a chance to position Casa Noble as the ultra-premium tequila of choice, we are very excited to see what is ahead.”

A renowned boutique distillery, Casa Noble represents the pride, passion, and quality commitment of more than 200 years and over 7 generations of tequila production. The Casa Noble family of Single Estate Organic tequilas — Crystal, Reposado, and Anejo — has a rich history that has earned them a position as one of the finest ultra premium spirits portfolios in the world. Casa Noble’s handcrafted tequilas are exported to over 23 countries worldwide and currently available in premium retail outlets, exclusive restaurants, distinguished bars and lounges and destination hotels Nationwide in the U.S.

Casa Noble is produced on a family owned distillery that can trace its roots back to 1776 along the hillsides of Jalisco, Mexico surrounded by citrus and mango trees, which are integral to the tequila’s unique taste profile. The tequila is harvested, distilled and bottled on the private family estate that boasts over 6,500 acres of land and more than one million blue agave plants.

Stay tuned for upcoming announcements of events and promotions over the next few months.

For more information, visit www.casanoble.com.

Carlos Santana & Casa Noble 100% Organic Blue Agave Tequila

2011-07-13T01:45:00.000-07:00

Casa Noble 100% Organic TEQUILA’S and Carlos Santana partnership will elevate the brand awareness and promise to loyal drinkers of quality; 100% Organic Agave, Aged in French White Oak Barrels, Aged in barrels longer than most other 100% Tequila, 10-12 yrs. growing our Agave Plants, Volcanic Waters.

That is complemented by our Packaging; Gem like bottles that is wrapped in elegant tissue paper and packed in an elegant purple Gift Boxes.

To the Bitters End

2011-06-23T05:28:00.000-07:00

Amor y Amargo is the place to get geeky about bitters, the distilled herbs, peels and spices that give cocktails their oomph.

The East Village bar is a bit of a pivot for Ravi DeRossi, who runs next-door hotspots Death & Co. and Cienfuegos, among others. The bar is half cocktail den and half storefront. For the drinks, recent standouts include the A L’Ancienne, with cognac and mole bitters ($14), and the cola-tasting Redemption, made with Jägermeister and Laird’s Applejack ($12).

The store is stocked by partner Avery Glasser, the proprietor of bitters distillery Bittermens. If you like the bitters at the bar, you can take some home with bartending equipment. (The bar hosts classes, too.)

To be sure, this is a tiny niche bar for people who want to focus on bitters and amari liqueurs for a night. “I think if we had 50-plus seats we would have gone out of business by now,” says Mr. DeRossi. “This venue allows us to be extremely interactive with our clientele.”

—Melanie Grayce West

Amor y Amargo, 443 E. Sixth St. at Avenue A, opens daily at 5 p.m.; 212-614-6817.

Link via: The Wall Street Journal | New York Food

Press Release - A Record Year for Broker's Gin

2011-05-19T00:18:00.001-07:00

Brokers Gin has been battling the big names in the Premium Gin Category for the past 12 years. Brokers Gin unique approach to natural herbs and spice creating the cleanest tasting Gin and so it is awarded. See Below...

Broker’s Gin celebrates record year

- 75% increase and more duty free listings -

Broker’s Gin grew by well over 75 per cent in 2010, boosted both by new distributors and by winning one of the industry’s major accolades – the Chairman’s Trophy at the Ultimate Spirits Challenge, New York.

The premium brand saw sales rise to over 21,000 cases (9L equivalent) with the US, Canada, Spain, Russia and Greece taking the lion’s share.

During the year the company also laid the ground for future expansion by increasing its global footprint to 40 markets and adding duty free listings in Turkey and Southeast Asia.

Having gained 9,000 cases in the last year, Broker’s plans to sell more than 30,000 cases in 2011 and consolidate its position as the world’s third fastest growing premium gin brand (after Bombay Sapphire and Hendrick’s), as announced in the IWSR Drinks Record Dec ‘10/Jan ‘11.

Launched in 1998, Broker’s Gin has succeeded through a combination of word-of-mouth and personal promotion by the owners Andy and Martin Dawson wearing their trademark bowler hats - symbol of its London Dry style and featured on every bottle cap.

The gin itself is made in small batches, five times distilled in a traditional mini-still. Its flavour and character are based on a classic 200 year old recipe using ten botanicals.

Broker's Gin takes Chairman’s Trophy in New York's Ultimate Spirits Challenge 2010

2011-05-19T00:03:00.000-07:00

Broker's Gin takes Chairman’s Trophy in New York's Ultimate Spirits Challenge 2010

UK Family Business Wins Top Award for 4th Consecutive Year

Shepperton, Surrey, England - March 2010

For the fourth year in a row, a small Shepperton-based company, Broker’s Gin Ltd, has snatched the ultimate accolade from under the noses of the gin-making giants. This latest award is the spirits equivalent of winning an Oscar in Hollywood.

Broker’s London Dry Gin was created in 1998 by brothers Martin and Andy Dawson. Despite being a small family business, Broker’s Gin continues to knock spots off other well-known brands the world over. With a score of 97 points out of a possible 100, Broker’s is the first gin awarded the Chairman’s Trophy in the Ultimate Spirits Challenge based in New York. To win the trophy, Broker’s trumped Tanqueray and Tanqueray Ten, Beefeater and Beefeater 24, Plymouth, Hendrick’s, Citadelle and Citadelle Reserve, and many others.

“Sue and I were delighted that Broker’s wowed the judging panels.” – Founder, Sue Woodley and Judging Chairman, F Paul Pacult – Ultimate Spirits Challenge.

“… a world-class product, and at a price that is not insane. Broker's makes a simply superlative gin.” – Keith Brant Berube, The Well-Dressed Gentleman.

“This is the best gin I’ve ever had in my life and I’m 61 years old. I just bought a bottle the other day and I’m ‘converted’.” – Dr David Posner, Rabbi of the world’s largest synagogue, Temple Emanu-El, New York.

Broker’s Gin is handcrafted in the heart of England. Ten classic gin botanicals, sourced from around the world, are distilled with pure wheat spirit in a traditional copper pot-still, named “Constance”. Broker’s Gin is distilled a total of six times using a recipe over 200 years old.

Winner of: 2010 - Ultimate Spirits Challenge, USA

2009 - International Spirits Competition, Germany

2008 - The Gin Masters, UK

2007 - World Beverage Competition, Switzerland

The new Great King Street – Artist’s Blend

2011-05-18T22:49:00.001-07:00

In a world where malt whisky gets all the attention, people often overlook the pleasures of good Blended Scotch. Great King Street will change this. More than just a brand. Gret King Street is a mission, led by Compass Box, to get the whisky world to reconsider the joys of well-made Blended Scotch.

Casa Noble Receives a Very Special Recognition from Mexico's President Vicente Fox

2011-01-19T23:34:00.000-08:00

Vicente Fox, President of Mexico, gave Casa Noble a very special recognition for its ground breaking performance in the Asian markets, pioneering the way for many more Mexican products into China and other Asian countries. By winning the coveted Special Gold Medal at the most recent Asian World Spirits Competition, Casa Noble Anejo earns a privileged status not just among other tequilas, but also among the best spirits of the world.

In the event organized by Bancomext (Mexican National Commerce Bank) more than 250 Asian and Mexican businessman attended, including such notables as President Fox, the Ambassador to China in Mexico, Mr. Ren Jingyu, Secretary of Economy Mr. Fernando Canales and Bancomext President Hector Reyes Retana.

A total of sixteen companies were given a special award that recognizes Mexican entrepreneurs whose groundbreaking work is opening doors to new borders and markets. Mr. Carlos Hernandez, President of Casa Noble Tequila received from the hands of Mexican President this singular honor, as Casa Noble became the only boutique distillery to receive such award ever.

With trade to China from Mexico estimated to reach 200 billion dollars this Year, the potential for tequila in Asia looks extremely attractive, and with the outstanding leadership in branding and marketing strategies, Casa Noble stands out as a definitive leader once again.

Flaming Heart

2010-11-09T19:28:00.000-08:00

Casa Noble Tequila appoints Liberty Lighthouse Group to open distribution in Asia/Pacific

2010-06-15T20:44:00.000-07:00

LOS ANGELES CA, JUNE 9 – Casa Noble Tequila is set to expand into Asia/Pacific region with the appointment of Liberty Lighthouse Group as the exclusive broker for the territory. “Edward (Ted) McDonnell Jr. is known for his keen business experience and strong brand building skills; he and his organization are going to be strong partners as the brand rolls out in Asia,” said Jose Hermosillo, CEO and Founder, Casa Noble Tequila.

The Liberty Lighthouse Group will initially be introducing Casa Noble to China, Macau, Hong Kong, Taiwan, Singapore, S. Korea, Micronesia & Commonwealth Northern Mariana Nations, Australia and New Zealand. Following that the group will focus on Thailand, Philippines and India.

“These countries are important for the brand – in terms of volume and placement. This is a strategic step in growing the brand as the category continues to gain share in these markets, continued Hermosillo.

Casa Noble will now be warehoused in Singapore for regional distribution with the Oceanus AP company, under the guidance of Noni Mangubat and Edward (Ted) McDonnell Jr.

A renowned boutique distillery, Casa Noble represents the pride, passion, and quality commitment of more than 200 years and over 7 generations of tequila production. The Casa Noble family of triple-distilled Organic tequilas-Crystal, Reposado, and Añejo- has a rich history that has earned them a position as one of the finest ultra premium spirits portfolios in the world. Casa Noble’s handcrafted tequilas are exported to over 23 countries worldwide and currently available in premium retail outlets, exclusive restaurants, distinguished bars and lounges, and destination hotels across 41 states in the U.S.

Alcoholic Beverage Sales & Marketing Agency

2010-04-21T03:06:00.000-07:00

The Liberty Lighthouse Group (LLG) is an alcoholic beverage sales and marketing Agency. LLG’s key objective is to support its Brand Companies to either establish new brands or to further support established brands throughout Asia/Pacific distribution channels.

LLG focuses 100% of its energy in developing spirit brands from the Americas and European Union, with the best Asia/Pacific distributors.

The Spirits brands that LLG represent will offer its regional distributors, retailers and consumers a new perspective (an edge) when selling, promoting, and most importantly drinking their new favorite alcoholic beverage.

In return, LLG fully expect its regional distributors to be brand builders, to be positive, to be constructive, when developing plans for promotions, addressing sales and resolving any issues in utter professionalism.

LLG focuses its Sales & Marketing efforts on a market by market basis. In other words: "the Right Brands with the Right Distributors in the Right Market." EFM.

Cutting Edge Brands

Shake up the Category
Offer a unique drinking proposition to its consumers.
Offer unique and stylish packaging.
Premium quality, new variance, new style, new brands in the Spirits category.
Specifically targets 'A-B' segment of the Asia/Pacific Populations.
Once tasted always remembered.
Offers Asian consumers 'Face' amongst their peers.

'Face' : An Asian term: addressing a behavior, a form of respect towards others or identifies one’s style, fashion, knowledge, and what is outwardly projected or the products they associate or share.