Flaming Heart

Casa Noble Tequila appoints Liberty Lighthouse Group to open distribution in Asia/Pacific

LOS ANGELES CA, JUNE 9 – Casa Noble Tequila is set to expand into Asia/Pacific region with the appointment of Liberty Lighthouse Group as the exclusive broker for the territory. “Edward (Ted) McDonnell Jr. is known for his keen business experience and strong brand building skills; he and his organization are going to be strong partners as the brand rolls out in Asia,” said Jose Hermosillo, CEO and Founder, Casa Noble Tequila.

The Liberty Lighthouse Group will initially be introducing Casa Noble to China, Macau, Hong Kong, Taiwan, Singapore, S. Korea, Micronesia & Commonwealth Northern Mariana Nations, Australia and New Zealand. Following that the group will focus on Thailand, Philippines and India.

“These countries are important for the brand – in terms of volume and placement. This is a strategic step in growing the brand as the category continues to gain share in these markets, continued Hermosillo.

Casa Noble will now be warehoused in Singapore for regional distribution with the Oceanus AP company, under the guidance of Noni Mangubat and Edward (Ted) McDonnell Jr.

A renowned boutique distillery, Casa Noble represents the pride, passion, and quality commitment of more than 200 years and over 7 generations of tequila production. The Casa Noble family of triple-distilled Organic tequilas-Crystal, Reposado, and Añejo- has a rich history that has earned them a position as one of the finest ultra premium spirits portfolios in the world. Casa Noble’s handcrafted tequilas are exported to over 23 countries worldwide and currently available in premium retail outlets, exclusive restaurants, distinguished bars and lounges, and destination hotels across 41 states in the U.S.

Alcoholic Beverage Sales & Marketing Agency

The Liberty Lighthouse Group (LLG) is an alcoholic beverage sales and marketing Agency. LLG’s key objective is to support its Brand Companies to either establish new brands or to further support established brands throughout Asia/Pacific distribution channels.

LLG focuses 100% of its energy in developing spirit brands from the Americas and European Union, with the best Asia/Pacific distributors.

The Spirits brands that LLG represent will offer its regional distributors, retailers and consumers a new perspective (an edge) when selling, promoting, and most importantly drinking their new favorite alcoholic beverage.

In return, LLG fully expect its regional distributors to be brand builders, to be positive, to be constructive, when developing plans for promotions, addressing sales and resolving any issues in utter professionalism.

LLG focuses its Sales & Marketing efforts on a market by market basis. In other words: "the Right Brands with the Right Distributors in the Right Market." EFM.

Cutting Edge Brands

• Shake up the Category
• Offer a unique drinking proposition to its consumers.
• Offer unique and stylish packaging.
• Premium quality, new variance, new style, new brands in the Spirits category.
• Specifically targets 'A-B' segment of the Asia/Pacific Populations.
• Once tasted always remembered.
• Offers Asian consumers 'Face' amongst their peers.

'Face' : An Asian term: addressing a behavior, a form of respect towards others or identifies one’s style, fashion, knowledge, and what is outwardly projected or the products they associate or share.