Carlos Santana & Casa Noble 100% Organic Blue Agave Tequila

Casa Noble 100% Organic TEQUILA’S and Carlos Santana partnership will elevate the brand awareness and promise to loyal drinkers of quality; 100% Organic Agave, Aged in French White Oak Barrels, Aged in barrels longer than most other 100% Tequila, 10-12 yrs. growing our Agave Plants, Volcanic Waters.

That is complemented by our Packaging; Gem like bottles that is wrapped in elegant tissue paper and packed in an elegant purple Gift Boxes.

To the Bitters End

Amor y Amargo is the place to get geeky about bitters, the distilled herbs, peels and spices that give cocktails their oomph.

The East Village bar is a bit of a pivot for Ravi DeRossi, who runs next-door hotspots Death & Co. and Cienfuegos, among others. The bar is half cocktail den and half storefront. For the drinks, recent standouts include the A L’Ancienne, with cognac and mole bitters ($14), and the cola-tasting Redemption, made with Jägermeister and Laird’s Applejack ($12).

The store is stocked by partner Avery Glasser, the proprietor of bitters distillery Bittermens. If you like the bitters at the bar, you can take some home with bartending equipment. (The bar hosts classes, too.)

To be sure, this is a tiny niche bar for people who want to focus on bitters and amari liqueurs for a night. “I think if we had 50-plus seats we would have gone out of business by now,” says Mr. DeRossi. “This venue allows us to be extremely interactive with our clientele.”

—Melanie Grayce West

Amor y Amargo, 443 E. Sixth St. at Avenue A, opens daily at 5 p.m.; 212-614-6817.

Link via: The Wall Street Journal | New York Food

Press Release - A Record Year for Broker's Gin

Brokers Gin has been battling the big names in the Premium Gin Category for the past 12 years. Brokers Gin unique approach to natural herbs and spice creating the cleanest tasting Gin and so it is awarded. See Below...

Broker’s Gin celebrates record year

- 75% increase and more duty free listings -

Broker’s Gin grew by well over 75 per cent in 2010, boosted both by new distributors and by winning one of the industry’s major accolades – the Chairman’s Trophy at the Ultimate Spirits Challenge, New York.

The premium brand saw sales rise to over 21,000 cases (9L equivalent) with the US, Canada, Spain, Russia and Greece taking the lion’s share.

During the year the company also laid the ground for future expansion by increasing its global footprint to 40 markets and adding duty free listings in Turkey and Southeast Asia.

Having gained 9,000 cases in the last year, Broker’s plans to sell more than 30,000 cases in 2011 and consolidate its position as the world’s third fastest growing premium gin brand (after Bombay Sapphire and Hendrick’s), as announced in the IWSR Drinks Record Dec ‘10/Jan ‘11.

Launched in 1998, Broker’s Gin has succeeded through a combination of word-of-mouth and personal promotion by the owners Andy and Martin Dawson wearing their trademark bowler hats - symbol of its London Dry style and featured on every bottle cap.

The gin itself is made in small batches, five times distilled in a traditional mini-still. Its flavour and character are based on a classic 200 year old recipe using ten botanicals.

Broker's Gin takes Chairman’s Trophy in New York's Ultimate Spirits Challenge 2010

Broker's Gin takes Chairman’s Trophy in New York's Ultimate Spirits Challenge 2010

UK Family Business Wins Top Award for 4th Consecutive Year

Shepperton, Surrey, England - March 2010

For the fourth year in a row, a small Shepperton-based company, Broker’s Gin Ltd, has snatched the ultimate accolade from under the noses of the gin-making giants. This latest award is the spirits equivalent of winning an Oscar in Hollywood.

Broker’s London Dry Gin was created in 1998 by brothers Martin and Andy Dawson. Despite being a small family business, Broker’s Gin continues to knock spots off other well-known brands the world over. With a score of 97 points out of a possible 100, Broker’s is the first gin awarded the Chairman’s Trophy in the Ultimate Spirits Challenge based in New York. To win the trophy, Broker’s trumped Tanqueray and Tanqueray Ten, Beefeater and Beefeater 24, Plymouth, Hendrick’s, Citadelle and Citadelle Reserve, and many others.

“Sue and I were delighted that Broker’s wowed the judging panels.” – Founder, Sue Woodley and Judging Chairman, F Paul Pacult – Ultimate Spirits Challenge.

“… a world-class product, and at a price that is not insane. Broker's makes a simply superlative gin.” – Keith Brant Berube, The Well-Dressed Gentleman.

“This is the best gin I’ve ever had in my life and I’m 61 years old. I just bought a bottle the other day and I’m ‘converted’.” – Dr David Posner, Rabbi of the world’s largest synagogue, Temple Emanu-El, New York.

Broker’s Gin is handcrafted in the heart of England. Ten classic gin botanicals, sourced from around the world, are distilled with pure wheat spirit in a traditional copper pot-still, named “Constance”. Broker’s Gin is distilled a total of six times using a recipe over 200 years old.

Winner of: 2010 - Ultimate Spirits Challenge, USA

2009 - International Spirits Competition, Germany

2008 - The Gin Masters, UK

2007 - World Beverage Competition, Switzerland

The new Great King Street – Artist’s Blend

In a world where malt whisky gets all the attention, people often overlook the pleasures of good Blended Scotch. Great King Street will change this. More than just a brand. Gret King Street is a mission, led by Compass Box, to get the whisky world to reconsider the joys of well-made Blended Scotch.

Casa Noble Receives a Very Special Recognition from Mexico's President Vicente Fox

Vicente Fox, President of Mexico, gave Casa Noble a very special recognition for its ground breaking performance in the Asian markets, pioneering the way for many more Mexican products into China and other Asian countries. By winning the coveted Special Gold Medal at the most recent Asian World Spirits Competition, Casa Noble Anejo earns a privileged status not just among other tequilas, but also among the best spirits of the world.

In the event organized by Bancomext (Mexican National Commerce Bank) more than 250 Asian and Mexican businessman attended, including such notables as President Fox, the Ambassador to China in Mexico, Mr. Ren Jingyu, Secretary of Economy Mr. Fernando Canales and Bancomext President Hector Reyes Retana.

A total of sixteen companies were given a special award that recognizes Mexican entrepreneurs whose groundbreaking work is opening doors to new borders and markets. Mr. Carlos Hernandez, President of Casa Noble Tequila received from the hands of Mexican President this singular honor, as Casa Noble became the only boutique distillery to receive such award ever.

With trade to China from Mexico estimated to reach 200 billion dollars this Year, the potential for tequila in Asia looks extremely attractive, and with the outstanding leadership in branding and marketing strategies, Casa Noble stands out as a definitive leader once again.