Casa Noble Tequila Steps Into the Spotlight in 2012

Celebrated 200-Year-Old Boutique Distillery Ready to Shine with a Year of Promotions and Events

LOS ANGELES, Jan. 24, 2012 /PRNewswire/ — Casa Noble Tequila is looking to 2012 as a year of new beginnings. With a series of promotions and events, the organic tequila company has set its eyes on new markets and campaigns for 2012. Casa Noble will see changes to its social media platforms including regular updates on the company’s Facebook and website, as well as the addition of a newsletter, previously reserved for the beverage industry, which will soon be available to fans who sign up at www.casanoble.com. Alongside these changes, Casa Noble will release a new ad campaign featuring the newest edition to the Casa Noble family, Carlos Santana. The Casa Noble mobile app – available on iPhone with the Android platform coming soon – will also get a face lift with the inclusion of cocktail recipes and featured dishes that pair with the tequila in new and innovative ways. Soon to be announced promotions around the United States will bring new eyes and fans to the long celebrated brand.

Casa Noble CEO Jose Hermosillo said, “Casa Noble has been growing exponentially, even in such a competitive market with the large multi-national companies that invest millions in advertising, and so many non-industry newcomers with deep pockets who have found the tequila business so appealing. I believe our commitment to quality and the attention to every detail is key to Casa Noble, which has made tequila fans and high quality spirit aficionados take notice.”

2011 proved to be a milestone year for Casa Noble when BusinessWeek, who previously named Casa Noble as one of the “World’s Best-Tasting Tequilas,” gave the brand’s Reposado top marks – 5/5 stars – in their December 2011 issue, putting it above all others in the taste test. Another highlight of 2011 was the addition of music icon Carlos Santana who joined the board and came on as one of the owners of the company. This exciting change to the organization allows Santana to be involved in the continued development of the brand which is already recognized as one of the finest handcrafted spirits in the world.

Hermosillo, commenting on the shared long-term commitment to the continued growth of the brand, said, “With Carlos becoming a part of the family last year, we see 2012 as a chance to position Casa Noble as the ultra-premium tequila of choice, we are very excited to see what is ahead.”

A renowned boutique distillery, Casa Noble represents the pride, passion, and quality commitment of more than 200 years and over 7 generations of tequila production. The Casa Noble family of Single Estate Organic tequilas — Crystal, Reposado, and Anejo — has a rich history that has earned them a position as one of the finest ultra premium spirits portfolios in the world. Casa Noble’s handcrafted tequilas are exported to over 23 countries worldwide and currently available in premium retail outlets, exclusive restaurants, distinguished bars and lounges and destination hotels Nationwide in the U.S.

Casa Noble is produced on a family owned distillery that can trace its roots back to 1776 along the hillsides of Jalisco, Mexico surrounded by citrus and mango trees, which are integral to the tequila’s unique taste profile. The tequila is harvested, distilled and bottled on the private family estate that boasts over 6,500 acres of land and more than one million blue agave plants.

Stay tuned for upcoming announcements of events and promotions over the next few months.

For more information, visit www.casanoble.com.