Vicente Fox, President of Mexico, gave Casa Noble a very special recognition for its ground breaking performance in the Asian markets, pioneering the way for many more Mexican products into China and other Asian countries. By winning the coveted Special Gold Medal at the most recent Asian World Spirits Competition, Casa Noble Anejo earns a privileged status not just among other tequilas, but also among the best spirits of the world.
In the event organized by Bancomext (Mexican National Commerce Bank) more than 250 Asian and Mexican businessman attended, including such notables as President Fox, the Ambassador to China in Mexico, Mr. Ren Jingyu, Secretary of Economy Mr. Fernando Canales and Bancomext President Hector Reyes Retana.
A total of sixteen companies were given a special award that recognizes Mexican entrepreneurs whose groundbreaking work is opening doors to new borders and markets. Mr. Carlos Hernandez, President of Casa Noble Tequila received from the hands of Mexican President this singular honor, as Casa Noble became the only boutique distillery to receive such award ever.
With trade to China from Mexico estimated to reach 200 billion dollars this Year, the potential for tequila in Asia looks extremely attractive, and with the outstanding leadership in branding and marketing strategies, Casa Noble stands out as a definitive leader once again.