Broker’s Gin celebrates record year
- 75% increase and more duty free listings -
Broker’s Gin grew by well over 75 per cent in 2010, boosted both by new distributors and by winning one of the industry’s major accolades – the Chairman’s Trophy at the Ultimate Spirits Challenge, New York.
The premium brand saw sales rise to over 21,000 cases (9L equivalent) with the US, Canada, Spain, Russia and Greece taking the lion’s share.
During the year the company also laid the ground for future expansion by increasing its global footprint to 40 markets and adding duty free listings in Turkey and Southeast Asia.
Having gained 9,000 cases in the last year, Broker’s plans to sell more than 30,000 cases in 2011 and consolidate its position as the world’s third fastest growing premium gin brand (after Bombay Sapphire and Hendrick’s), as announced in the IWSR Drinks Record Dec ‘10/Jan ‘11.
Launched in 1998, Broker’s Gin has succeeded through a combination of word-of-mouth and personal promotion by the owners Andy and Martin Dawson wearing their trademark bowler hats - symbol of its London Dry style and featured on every bottle cap.
The gin itself is made in small batches, five times distilled in a traditional mini-still. Its flavour and character are based on a classic 200 year old recipe using ten botanicals.